From strategy to execution,
delivering digital products that create measurable impact.
SELECTED PROJECTS
Where ideas turned into shipped products.
Global Commerce Platform
Omnichannel Strategy · FMCG
IQOS · Philip Morris Intl.
Product Strategy Lead
Led product strategy and roadmap definition for key eCommerce capabilities across 10+ global markets, including payments, age verification, and lead generation — operating in the smoke-free alternatives category. Mapped a unified Order-to-Cash journey across field sales, physical stores, and digital touchpoints, translating complex business goals into clear product hypotheses and measurable KPIs. Validated strategic initiatives through A/B testing and data analytics, prioritizing high-impact features that contributed to a 15% uplift in checkout conversion across selected markets.
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Digital Banking Ecosystem
Mobile App Redesign · Financial Services
UBS · Switzerland
Product Delivery Lead
Spearheaded delivery governance for mobile-first banking experiences in a highly regulated financial environment. Structured execution across app features, onboarding flows, and customer-facing journeys by coordinating cross-functional teams across design and development. Managed 7+ third-party integrations and enforced strict WCAG 2.1 AA quality gates. Achieved a 20% improvement in sprint velocity over five months through clearer user stories, stronger acceptance criteria, and rigorous delivery tracking, ensuring reliable, enterprise-grade releases.
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Beyond The Brief
Accenture DACH · Digital Products, PMO & Agentic AI
Luxury, Financial Services, Telco & Industrials
Strategy & Transformation Consultant
8+ clients across 5 industries, one consistent outcome: complex programmes delivered, organisations aligned, products shipped. A broader body of work rooted in consulting breadth, sharpened by strategic business understanding. Across these engagements and business challenges, the approach has combined end-to-end project management and structured programme governance, spanning strategy, execution, and transformation, built on the conviction that what isn't known yet can be learned fast. The work has involved navigating complex organisational dynamics and competing stakeholder priorities, leading client workshops and RFP/RFI responses, mentoring junior resources, and coordinating cross-functional teams in fast-paced environments. Analytics informed roadmap decisions throughout. Today, that foundation extends into agentic AI, workflow automation, and LLM-based patterns to reduce friction, accelerate execution, and shorten time-to-market.
Selected clients & platforms
